Saturday, May 14, 2016
10:00am - 8:00pm

8th & Railroad Center
Downtown Sioux Falls Eastbank
Thousands of people are expected to attend the first annual Maxwell's Million Dollar Dreams event. This is a FREE family-friendly festival that will be held in Downtown Sioux Falls.




10:00 AMBack 40 Boys
11:30 AMMagic Show
12:50 PM - Mogen's Heroes
2:20 PM - Studio B Music "Jazzed" with Bobby
3:50 PM - Darin Haihoi
5:20 PM - Whiskey Hill
7:20 PM - Whiskey Hill


10 AM - 8PM: Inflatables & Games by Bounce Around Inflatables 
10 AM - 2PM: Face Painting by Trina
12 PM - 2PM: Visit by Simply Ever After Fairy Tale Princesses
2 PM - 4PM: Balloon Twisting by Twisted Chik

Attention: Live Music & On-Stage Entertainers!
 Would you like to perform? Check out the Entertainment Application!

VE-blue-logo  title-funzone
Be sure to check out the Vern Eide Family Fun Zone and enjoy endless hours of play and many laughs!


Boki Gelato:  gelato, shaved ice, and liege waffle
Dakota Snow: shaved ice creations
Front Porch Concessions: tacos, nachos, corn dogs, french fries, cheese curds & more
Gyros & More: gyros, pitas, lemonade, salads
Heart of the City Gluten Free Bakery:  gluten free, peanut free, and other speicalized dietary needs desserts.
KD Vending - SDSU Ice Cream Truck: SDSU ice cream and treats
Kettlecorn Kastle:  kettle corn, B&G ice cream
Scotty D's Built for BBQ:  pulled pork sandwich, beef brisket sandwich, ribs, nachos, and sides
Superior Quality Cornhole:  cornholes and bags
Swamp Daddy's Cajun Kitchen:  jambalaya, catfish basket, cajun sampler platter, Louisiana crunch cake and more
The Keg Chicken: chicken tender baskets with fries, root beer
The Paisley Pod: Mobile boutique
Tornado Funnel Cakes:  funnel cakes, flavored lemonade, water
Usborne BooksEngaging, exciting and educational books, games and more!


If you're interested in being a food vendor or featured exhibitor showcasing your products at the festival, download the appropriate application below! 

Food Vendor Application

Exhibitor Vendor Application


A special shout-out to our event sponsors that are helping to make this event possible! 

Presenting Sponsor

Family Fun Zone Sponsor

Why Partner with Maxwell’s Million Dollar Dreams?

  • Establish your presence as an organization that supports an organization that strengthens and empowers children battling life-threatening medical conditions.
  • Ability to reach key influencers and household decision makers in the community
  • Increase awareness of your company as a catalyst for community-giving

What will dollars raised be used for?

Funds will be used to grant wishes to children between the ages of 2 ½ and 18 diagnosed with life-threatening medical conditions. With 100% of the funds raised staying local, no family or child is ever turned away and Make-A-Wish® South Dakota will do everything that they can to make that child’s wish come true.

Sponsorship Opportunities Available!

To learn more about getting involved by having your company sponsor the festival and help make dreams come true, message today!


You Can Help!

Want to get involved in the planning stages of the festival or volunteer your time during the day-of event? Have you always wanted to find a way to give back to an incredibly deserving organization that needs you help?
Various volunteer shifts will be between 7:00AM - 10:00PM. To view all volunteer opportunities click this link to find out more or message for details on how you can truly make a difference and to find out what positions are available.



Maxwell’s Million Dollar Dreams is an event that was created because of one family’s passion to help make a difference in the lives of children diagnosed with life-threatening medical conditions in South Dakota. This family has pledged to raise one million dollars for Make-A-Wish® South Dakota by hosting a family-friendly festival at 8th & Railroad Center - Downtown Sioux Falls Eastbank over the next few years. This event will bring together our ever-so-giving community to help meet this one million dollar goal which will grant nearly 150 wishes to these incredible children. 

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Make-A-Wish® South Dakota is a 501(c)(3) non-profit organization.  Since 1984, Make-A-Wish® South Dakota has been making very special wishes come true for South Dakota children facing life-threatening medical conditions. We are a chartered chapter with the Make-A-Wish Foundation® of America, the world’s largest wish granting organization. Each year, Make-A-Wish®  grants thousands of wishes to children around the world.

Their main office is in Sioux Falls and they have a full-time staff of five and one part-time employee.  In November 2012 they opened a Black Hills Office in Rapid City to better serve the western part of the state

Last fiscal year they granted 63 wishes.  This year we project to fulfill that same amount of wishes.  We have granted more than 1,170 wishes since 1984, with the average cost of a wish being nearly $7,000.